Bing Ads: lower costs, less competition, real customers

Bing Ads management is the process of running and optimizing paid search campaigns on Microsoft’s Bing network, where clicks cost less than Google and competition is lighter. BizVista manages Bing Ads for local businesses, targeting high-intent searches and an older, higher-income audience most competitors ignore.

The platform your competitors forgot about.

Every agency talks about Google Ads. Most agencies run Meta Ads. Almost nobody talks about Bing Ads. That’s exactly why it’s an opportunity.

Bing processes over 1 billion searches every day. It holds nearly 12% of the desktop search market. And the people using it are, on average, older, wealthier, and more likely to spend money than the typical Google searcher. Over 44 million desktop users in the US search exclusively on Bing without ever touching Google.

The real advantage is cost. The average cost per click on Bing is around $1.54 compared to nearly $3.00 on Google. That’s roughly 40% less for reaching the same type of buyer. For a local business with a limited ad budget, that means more leads for the same spend.

Why most agencies skip Bing (and why that’s good for you).

Less competition means lower costs and higher visibility.

Because most advertisers focus exclusively on Google, the auction on Bing is less crowded. Fewer advertisers bidding on the same keywords means your cost per click drops and your ad position rises. In many local markets, you can own the top spot on Bing for half of what it would cost on Google.

The audience skews toward decision-makers.

Bing’s audience tends to be 35 and older, with household incomes above $75,000. These are homeowners, business decision-makers, and people with purchasing power. For businesses like home services, legal, medical, and automotive, this is the exact demographic you want to reach.

You can import your Google Ads campaigns directly.

If you’re already running Google Ads, we can import your campaign structure, keywords, and ad copy directly into Bing with a few clicks. Then we optimize specifically for the Bing audience. You don’t have to start from scratch. You’re extending your reach with minimal additional effort.

Microsoft’s AI integration is creating new opportunities.

With Copilot integrated into Bing search, the way people interact with search results is changing. AI-powered search is sending more traffic to businesses that show up in Bing’s ecosystem. Early advertisers who build a presence now will have an advantage as this shift accelerates.

Everything you get.

• Bing Ads campaign build (or import from existing Google Ads)
• Keyword research and optimization specific to Bing’s audience
• Ad copywriting for responsive search ads
• Audience targeting using Microsoft’s demographic and LinkedIn data
• Conversion tracking setup for calls, forms, and bookings
• Weekly optimization and bid management
• Monthly performance report comparing Bing and Google side by side
• Microsoft Audience Network campaigns (display and native ads)
• Direct access to your account manager