Should I use email, text, or both?

Both, for different jobs. Email carries depth: welcome sequences, service details, longer offers, and education. Text carries urgency: appointment reminders, fast lead follow-up, and time-sensitive deals. Used together in one coordinated system, they cover the whole customer journey from first contact to repeat visit.

Why focus on past customers instead of new leads?

Because it costs five to seven times more to win a new customer than to keep an existing one. Past customers already trust you, so re-engagement campaigns convert better than almost anything else. A six-month recall for a dental patient or a seasonal text for an HVAC customer brings in revenue you already earned the right to.

How automated is this?

Very. We build workflows where email and text fire based on what someone does. A new lead gets a text in 60 seconds, an email 10 minutes later, and a follow-up the next day if they go quiet. The sequence adapts to their behavior and stops when they convert, so it runs without you managing it.

Is this compliant with the rules?

Yes. Email follows CAN-SPAM and text follows TCPA. We set up proper opt-in, instant opt-out, A2P 10DLC registration for text, and sender authentication for email on every campaign. You never have to worry about fines or deliverability problems.

How do you measure whether it is working?

We track both channels together: open rates, click and response rates, and most importantly the revenue tied back to specific campaigns and automations. You see what each message produced, not just that it was sent.

Scale

Email and text marketing that keeps you top of mind

Email returns $36 per dollar. SMS has a 98% open rate. Together they build the follow-up system that turns leads into loyal customers.

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No contracts. No commitment.

Email and text marketing is the practice of staying in front of leads and customers through coordinated email and SMS campaigns that nurture, remind, and re-engage. BizVista builds email and text marketing systems for local businesses, combining the depth of email with the speed of text to turn leads into repeat customers.

The follow-up is where the money lives.

Most businesses spend all their marketing budget getting someone’s attention and then do absolutely nothing to keep it. A lead fills out a form. Nobody follows up for two days. A customer comes in, has a great experience, and never hears from you again. A seasonal opportunity comes and goes because nobody sent a reminder.

The businesses that grow consistently aren’t just good at getting leads. They’re good at staying in touch. And the two best channels for staying in touch are email and text.

Email returns an average of $36 for every dollar spent, the highest ROI in digital marketing. SMS has a 98% open rate and a 45% response rate, numbers that no other channel comes close to. Used together, they create a follow-up system that keeps your business top of mind from the first contact through the tenth visit.

How email and text work together.

Email for depth. Text for urgency.

Email is where you send detailed information: welcome sequences, service explanations, monthly updates, educational content, and longer promotional offers. Text is where you send time-sensitive messages: appointment reminders, flash offers, lead follow-ups, and short check-ins. They serve different purposes and they shouldn’t be used interchangeably.

Automated sequences run the system for you.

We build automated workflows where email and text work in tandem. A new lead fills out a form. They get an immediate text (within 60 seconds) confirming their inquiry. A follow-up email goes out 10 minutes later with more information about your services. If they don’t respond in 24 hours, another text goes out. The whole sequence runs automatically, adapts based on what the person does, and stops when they convert.

Past customers are your most profitable audience.

It costs five to seven times more to acquire a new customer than to retain an existing one. We build re-engagement campaigns that reach out to past customers at the right time through the right channel. A six-month recall email for dental patients. A seasonal text for HVAC customers before summer. A birthday offer for restaurant guests. These campaigns have the highest conversion rates of anything we run because the trust is already built.

Compliance is built into everything we do.

Email marketing is governed by CAN-SPAM. Text marketing is governed by TCPA. Both require proper opt-in, easy opt-out, and specific content rules. We set up every campaign with full compliance from day one: double opt-in where required, instant opt-out processing, A2P 10DLC registration for text, and proper sender authentication for email. You never have to worry about fines or deliverability issues.

Everything you get.

Combined email and SMS strategy mapped to your customer journey
Automated workflows that coordinate email and text timing
Lead follow-up sequences (email + SMS within 60 seconds)
Appointment reminders and confirmations via text
Re-engagement campaigns for past customers
Seasonal and promotional campaigns across both channels
Email and SMS copywriting for every message
List management, segmentation, and compliance
A2P 10DLC registration and TCPA compliance for text
Monthly reporting covering both channels with revenue attribution

By industry

Email & text marketing for your industry

We tailor every campaign to how your industry actually wins customers.

Common questions

Questions, answered.

Should I use email, text, or both?

Both, for different jobs. Email carries depth: welcome sequences, service details, longer offers, and education. Text carries urgency: appointment reminders, fast lead follow-up, and time-sensitive deals. Used together in one coordinated system, they cover the whole customer journey from first contact to repeat visit.
Why focus on past customers instead of new leads?

Because it costs five to seven times more to win a new customer than to keep an existing one. Past customers already trust you, so re-engagement campaigns convert better than almost anything else. A six-month recall for a dental patient or a seasonal text for an HVAC customer brings in revenue you already earned the right to.
How automated is this?

Very. We build workflows where email and text fire based on what someone does. A new lead gets a text in 60 seconds, an email 10 minutes later, and a follow-up the next day if they go quiet. The sequence adapts to their behavior and stops when they convert, so it runs without you managing it.
Is this compliant with the rules?

Yes. Email follows CAN-SPAM and text follows TCPA. We set up proper opt-in, instant opt-out, A2P 10DLC registration for text, and sender authentication for email on every campaign. You never have to worry about fines or deliverability problems.
How do you measure whether it is working?

We track both channels together: open rates, click and response rates, and most importantly the revenue tied back to specific campaigns and automations. You see what each message produced, not just that it was sent.

Let's build it

Ready to get more customers with Email & text marketing?

No pitch deck. No pressure. Just a conversation about where your business is and where it could be.