How much should I spend on paid advertising?

Most local businesses do well starting between $1,500 and $5,000 a month in ad spend, separate from our management fee. The right number depends on your market, your margins, and how many customers you can handle. We recommend a budget based on real math, not a guess, and we never push you to spend more than makes sense.

Which platform is right for my business?

It depends on how people find you. If customers actively search for what you do, Google and Bing capture that demand. If you need to create demand or stay top of mind, Meta does that well. Most businesses use a mix. We figure out where your customers actually are instead of spreading your budget thin across every platform.

How quickly will I see leads?

Paid ads can bring in calls within the first week because you show up the moment someone is looking. The first 30 to 60 days are about gathering data and tightening the campaign so your cost per lead drops and your results get stronger over time.

How do I know the ads are actually working?

We set up conversion tracking on every campaign, so you see phone calls, form fills, and booked appointments tied to specific ads and keywords. Your report shows dollars in and customers out, not impressions and reach.

Do I have to sign a long-term contract?

No. We work month to month. If we are not bringing you customers, you can leave. We would rather earn your business every month than lock you into something you regret.

Get found

Paid advertising that brings customers, not just clicks

We run Google, Meta, and Bing ad campaigns for local businesses. Every dollar tracked. Every lead accounted for.

Book a free growth call

No contracts. No commitment.

Paid advertising is the practice of paying to place your business in front of potential customers across platforms like Google, Meta, and Bing so you can generate leads on demand. BizVista runs connected paid advertising campaigns for local businesses, tracking every dollar back to the calls, form fills, and booked appointments it produces.

The fastest way to get customers. If you do it right.

Paid advertising is the only marketing channel where you can turn on the faucet today and have leads coming in by tomorrow. But most businesses waste money on it because they treat it like a slot machine instead of a system.

They boost a post on Facebook and hope for the best. They throw $500 at Google Ads with broad match keywords and wonder why nobody calls. They get a monthly report full of impressions and click-through rates and have no idea if any of it turned into an actual customer.

That’s not how we do it.

How we approach paid advertising.

We run ads across the platforms that matter for your business.

Google Ads catches people who are actively searching for what you do right now. Meta Ads (Facebook and Instagram) puts you in front of people before they even know they need you. Bing Ads reaches an older, higher-income audience that most agencies completely ignore, at a cost per click that’s 33-40% lower than Google.

Most businesses need some combination of these. We figure out which mix makes sense for you, and we don’t spread your budget thin across platforms just to check boxes on a proposal.

We build campaigns around buyer intent, not vanity metrics.

There’s a massive difference between someone searching “emergency plumber near me” and someone searching “how to fix a leaky faucet.” The first person is reaching for their wallet. The second person is reaching for a YouTube tutorial. We build campaigns around the searches and behaviors that signal someone is ready to buy, not just browsing.

We track the things that show up in your bank account.

Impressions don’t pay your bills. Click-through rates don’t pay your bills. We set up proper conversion tracking on every campaign so you know exactly how many phone calls, form submissions, and booked appointments your ads produced. When we show you a report, you’ll see dollars in and dollars out. Not a chart of meaningless numbers.

Every platform, one connected strategy.

Your Google Ads, Meta Ads, and Bing Ads shouldn’t operate in silos. Someone who clicks your Google ad and doesn’t convert should see a retargeting ad on Facebook the next day. Someone who watches your Instagram video should be added to a custom audience for Google search campaigns. We connect the platforms so they work together, not independently.

Everything you get.

Campaign strategy across Google, Meta, and Bing based on your business goals
Full campaign builds with proper structure, targeting, and tracking
Ad copywriting and creative direction for every platform
Conversion tracking setup (calls, forms, bookings)
Landing page recommendations or builds
Weekly optimization across all active campaigns
Monthly performance report with cost per lead and cost per customer
Retargeting campaigns across platforms
Competitor monitoring and budget recommendations
Direct access to your account manager

By industry

Paid advertising for your industry

We tailor every campaign to how your industry actually wins customers.

Common questions

Questions, answered.

How much should I spend on paid advertising?

Most local businesses do well starting between $1,500 and $5,000 a month in ad spend, separate from our management fee. The right number depends on your market, your margins, and how many customers you can handle. We recommend a budget based on real math, not a guess, and we never push you to spend more than makes sense.
Which platform is right for my business?

It depends on how people find you. If customers actively search for what you do, Google and Bing capture that demand. If you need to create demand or stay top of mind, Meta does that well. Most businesses use a mix. We figure out where your customers actually are instead of spreading your budget thin across every platform.
How quickly will I see leads?

Paid ads can bring in calls within the first week because you show up the moment someone is looking. The first 30 to 60 days are about gathering data and tightening the campaign so your cost per lead drops and your results get stronger over time.
How do I know the ads are actually working?

We set up conversion tracking on every campaign, so you see phone calls, form fills, and booked appointments tied to specific ads and keywords. Your report shows dollars in and customers out, not impressions and reach.
Do I have to sign a long-term contract?

No. We work month to month. If we are not bringing you customers, you can leave. We would rather earn your business every month than lock you into something you regret.

Let's build it

Ready to get more customers with Paid advertising?

No pitch deck. No pressure. Just a conversation about where your business is and where it could be.